Mr. Li

Founded in 1911, Sheng Xifu is a time-honored Chinese brand. For more than a century, it has been esteemed by dignitaries and the affluent for its exquisite handcrafted hat-making techniques, premium-quality materials, and attentive, personalized service. Its products are distributed across Asia, Australia, Europe, and the Americas, with over four thousand styles—including fur, leather, felt, knitted, and straw hats—bringing elegance and style into countless homes.
Since 1992, Shengxifu has consecutively been awarded the title of “Famous Trademark of Beijing” for many years.

In 2008, the “Shengxifu” trademark successively obtained international registrations in countries and regions including Madrid (European Union), Japan, New Zealand, and Lebanon, and also secured trademark registration in Taiwan.
In 2008, the craftsmanship of Shengxifu fur hat making was included in the National List of Intangible Cultural Heritage.
In 2010, the China Hat Culture Museum was established at Sheng Xifu.